In part 1 of this series, we discussed the opportunity for perfume companies to protect their uniquely designed products, including their perfume bottles. In this part 2, we will look more specifically at shape trade marks - which are 3-dimensional shapes that distinguish one trader’s goods or services from another’s.
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In the past, it has been challenging to register shapes as trademarks. However, some recent cases have shown that a product's appearance can be eligible for trademark registration. In this 3 part series, we discuss the shifting landscape of shape trade marks, and the implications for perfume makers.
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The new Cyber Security Bill is before parliament and may soon be upon us. If passed, it will introduce a number of new features. We discuss key considerations for businesses on these features in this 4-part series, beginning with part 1 on mandated security standards for smart devices.
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In the competitive world of fashion, beauty and lifestyle, distinguishing your brand is crucial. One of the most effective ways to protect your unique identity is through trade mark registration. Here are 7 compelling reasons to invest in securing a registered trade mark, especially before launching your brand.
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Online therapy platforms are widely accessible today. They are appealing for their convenience and in enabling access to counselling from the comfort of one’s home. An online therapy platform’s data is an important asset and revenue stream when commercialised for online marketing.
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IP Australia recently released its Australian IP Report for 2024, which covers various trends and statistics regarding registered intellectual property rights in Australia for the previous year. According to the report, Australia saw significant growth in applications for trade marks in 2023.
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