Bespoke is focussed on building relationships and establishing client partnerships. By partnering with Bespoke, your business will receive dependable and timely access to legal support from a team of lawyers invested in your success.
On 21 October 2025, the US Patents and Trade Mark Office granted Lululemon Athletica Canada Inc. (Lululemon) a US trade mark registration for the phrase, ‘LULULEMON DUPE’. This signifies a unique intellectual property protection strategy from the popular athleisure brand, and a potential shift in how dupe culture might be confronted going forward. Dupe culture. ‘Dupes’, short for ‘duplicates’, are…
Registering a trade mark in Australia gives you exclusive rights to use, licence and protect your brand locally, but what happens when your business expands overseas? Here is what you need to know about protecting your trade mark beyond Australian borders. The scope of protection depends on where the trade mark is registered.
In the retail industry, intellectual property is more than just legal protection. It is a powerful way to compete. From brand names and logos to product designs and marketing materials, retailers use IP to make their business unique and get noticed in a busy marketplace.
On 21 October 2025, the US Patents and Trade Mark Office granted Lululemon Athletica Canada Inc. (Lululemon) a US trade mark ...
Registering a trade mark in Australia gives you exclusive rights to use and licence and protects your brand locally, but what happens ...
In the retail industry, intellectual property is more than just legal protection. It is a powerful way to compete. From brand names ...