
Jeremy Szwider is the founder and managing director of Bespoke advising businesses on commercial law, intellectual property and technology.
Jeremy is widely acknowledged as a distinguished commercial lawyer as well as an expert in intellectual property and technology law, having been featured in various publications for his expertise. His international experience includes serving as General Counsel in London for a publicly listed retailer and technology company, where he worked closely with business leaders to integrate legal strategy into commercial decisions.
Jeremy’s practice spans commercial agreements and transactional work, intellectual property protection and commercialisation, and technology transactions. He helps clients manage risk, protect their assets and pursue opportunities, with a particular interest in industries shaped by creativity, innovation and rapid change.
Recognised as a pioneer of NewLaw, Jeremy founded Bespoke to offer businesses a more commercially focused approach to legal services. Through value-based pricing and Bespoke’s Fractional GC service, he gives clients access to ongoing legal support aligned with their needs and business objectives. Bespoke’s value-based pricing focuses on the work delivered and outcomes achieved, rather than hours billed.
Beyond Bespoke, Jeremy enjoys running, cheering on the Carlton Football Club and planning his next exciting travel destination.