Food & beverage.

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Navigating social media influencer requirements

In recent years, social media influencers have transformed the way brands engage with consumers. Influencers carry significant power in shaping trends, opinions and purchasing decisions of consumers. However, this newfound influence has also brought about a set of legal responsibilities that brands engaging influencers must understand and navigate.

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In a pickle over burger ad

On 13 October 2021, the Ad Standards Community Panel (Panel) found that a Grill'd ad breached sections 2.3 and 2.4 of the AANA Code of Ethics (Code) because it used violence inappropriately and suggested sexual violence towards children. Use of animated or cartoon characters, simple themes (such as ‘good vs evil’)...

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New AANA Food & Beverages Advertising Code

The Australian Association of National Advertisers (AANA) has announced that a new Food and Beverages Advertising Code, together with an accompanying practice note, will take effect on 1 November 2021. The new code aims to lessen the impact and exposure of advertisements promoting occasional food and/or drinks (treats)...

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Under the influence

One of the most novel occupations created by the rise of social media is that of the influencer. Influencers earn a living by advertising and promoting brands and connecting them with their own social media followers. An industry code is helping ensure influencers disclose the commercial arrangements that sit behind sponsored posts. In our recent blog post...

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Gut feelings

We've all been drawn in by a catchy headline, for example, 'shed 5kg in a day!' Whilst this may seem like a great marketing tactic, claims such as these are very risky. Importantly, retailers must not mislead or deceive consumers...

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'Cheers' to compliant advertising of alcohol

Marketing alcohol is inherently difficult. It is held to greater scrutiny than other food and beverage products. Unsurprisingly, this means that smart ideas like Bob Hawke sculling a beer, though catchy and differentiating, can be non-compliant...

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Responsible marketing of food and beverages

'Huge news! 10 Grand Massive Quadruple Beef Burgers for the price of 1!'Tempting, but the use of a tag line like this in an advertising campaign would likely breach Australian advertising codes. Advertising of food and beverages...

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The new AANA advertising Code of Ethics

On 1 February 2021, the new advertising Code of Ethics (Code), adopted by the Australian Association of National Advertisers (AANA), came into effect. The AANA has published an accompanying Practice Note to in order to assist...

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Businesses face penalties for unfair contract terms

State and territory consumer affairs ministers have recently agreed to strengthen the Australian Consumer Law unfair contract terms regime. Key proposed changes, as outlined in the Treasury’s Regulation Impact Statement...

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New ingredient suppliers? Don’t forget the label

Global supply chains have been interrupted due to COVID-19. Given this, businesses with new, temporary suppliers of ingredients need to ensure labels continue to be accurate and compliant with CoOL requirements.

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