Technology & digital.

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Privacy concerns: digital marketing by online therapy platforms

Online therapy platforms are widely accessible today. They are appealing for their convenience and in enabling access to counselling from the comfort of one’s home. An online therapy platform’s data is an important asset and revenue stream when commercialised for online marketing.

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Dupe culture – understanding the legalities

In the world of fashion, cosmetics, and consumer goods, ‘dupes’ have become increasingly popular. While cheaper alternatives to high end products is nothing new, the term ‘dupe’ has entered common parlance in recent years. The popularity and perception of dupes has evolved with increasing cost of living pressures and a generational shift in consumption of goods and media normalised by Gen Z.

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Spamalanche: when inbox overflow leads to penalty blow

In 2023, businesses paid almost $10 million in penalties for breaching the Spam Act 2003 (Cth) (Spam Act). This involved breaches by household names including Kmart, Ticketek, DoorDash and the Commonwealth Bank of Australia. This was a significant increase in penalties from previous years, showing that consumers are fed up with receiving spam messages and the Australian Communications and Media Authority (ACMA) is as vigilant as ever.

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Apple Takes a Bite Out of Retail

Apple stores are more than just places to buy iPhones and MacBooks – they are experiences. We have all been to an Apple store and seen the distinct look and feel. From the sleek wooden tables to the iconic glass staircases. The layout is clean, minimalist and designed to showcase the products in the best possible way. But can the Apple store retail layout be trademarked?

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Navigating social media influencer requirements

In recent years, social media influencers have transformed the way brands engage with consumers. Influencers carry significant power in shaping trends, opinions and purchasing decisions of consumers. However, this newfound influence has also brought about a set of legal responsibilities that brands engaging influencers must understand and navigate.

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The unknown songwriter – AI music and copyright law

In an era where artificial intelligence continues to redefine the boundaries of creativity, recent developments in the music industry have brought copyright law into uncharted waters. With AI now capable of generating songs in the style of iconic musicians like John Lennon and Kurt Cobain, questions of copyright authorship and ownership are creating some big soundwaves.

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Domain Name Disputes: the Wild West of the Internet

In the vast expanse of the internet, domain names are like digital storefronts, essential for businesses and individuals to stake their claim online. However, amidst the plethora of legitimate domain registrations, a darker practice known as cybersquatting lurks. This phenomenon occurs when individuals register domain names in bad faith, aiming to profit from the reputation of established trade marks or businesses.

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Giving the Thumbs Down Emoji to Trademarks

The European Union Intellectual Property Office (EUIPO) recently decided that simple emojis cannot be trademarked under European law. Here’s what happened: Background emoji In December 2021 a German company Käselow, sought to have a commonly used emoji registered as their trademark. The mark in question was an image of a hand sign commonly understood to mean ‘ILY’ or ‘I Love…

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Countdown to change: preparing your business for changes to the unfair contract terms regime

Australia currently provides protections, via the Australian Consumer Law (ACL) and the Australian Securities and Investments Commission Act 2001 (Cth) (ASIC Act), against unfair contract terms (Unfair Contract Terms Regime). The Unfair Contract Terms Regime applies to consumer contracts and small business contracts that are considered standard form contracts.

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Ready to enter the metaverse? Privacy risks companies need to know

The metaverse is an interactive digital environment encompassing all virtual worlds, augmented reality and the internet. A space where users can interact with a computer-generated environment and other users in real time. In simple terms, a 3D version of the internet. 1. Facebook’s nod to the metaverse Following Facebook’s rebranding to Meta, privacy concerns have been raised given Facebook’s history…

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