News 2021.

'Cheers' to compliant advertising of alcohol

Marketing alcohol is inherently difficult. It is held to greater scrutiny than other food and beverage products. Unsurprisingly, this means that smart ideas like Bob Hawke sculling a beer, though catchy and differentiating, can be ...

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Handshake agreements or fist bumps?

Society has always prided itself on honouring a handshake agreement. But, what happens when one of the parties shaking hands, is not honourable? Unless your handshake is backed with a written agreement, you might not have a proverbial ...

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Winners are grinners

Trade promotions, such as competitions and other promotional games, are winners for generating hype for your brand. However, trade promotions are heavily regulated and organisations must ensure they comply with relevant laws, ...

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Responsible marketing of food and beverages

'Huge news! 10 Grand Massive Quadruple Beef Burgers for the price of 1!' Tempting, but the use of a tag line like this in an advertising campaign would likely breach Australian advertising codes. Advertising of food and ...

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UK trade marks post Brexit

Since 1 January 2021, the United Kingdom (UK) officially left the European Union (EU). Since leaving the EU, there have been changes to trade mark laws in the UK that may affect your business. What are the changes? Numerous ...

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The new AANA advertising Code of Ethics

Key takeaways. On 1 February 2021, the new advertising Code of Ethics (Code), adopted by the Australian Association of National Advertisers (AANA), came into effect. The AANA has published an accompanying Practice Note in order ...

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