11 August 2020 | Reading time: 2 minutes
The past few months has shown us how important an online presence can be for any business, both from growth and business continuity perspectives.
In our previous post, we talked about what ‘cybersquatting’ is and how to prevent from falling victim to its dangers. But what can we actually do in the wild west of cybersquatters if someone is using a website with the same or similar domain as your own?
Identifying a cybersquatter.
Things to look out for when considering whether someone is intentionally cybersquatting include whether:
Any of the above could mean the domain owner is exploiting your brand and goodwill for its personal gain.
What can I do?
If you are concerned, or have established, that cybersquatting has taken place, you should consider these courses of action:
While the last option may be a bitter pill to swallow, it may sometimes be easier and more cost effective to simply buy a domain from a cybersquatter.
Navigating your way.
Your brand and its online presence are some of the most important assets your business has. It is important to manage and protect these assets as best as you can, particularly in the chaos of the wild west of cybersquatters.
If you need advice on how to deal with a cybersquatter or how to be protect your business’ online presence, get in touch. Bespoke’s Intellectual Property team can assist you with filing any relevant complaints or advising you of the most cost effective next steps in dealing with cybersquatting.