Author: Alyce

Designers v Dupes

In today’s society, dupe culture is becoming increasingly mainstream, and businesses are facing copycats at every turn. From fashion and jewellery, to furniture, beauty packaging and homewares, it has never been easier for ...

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Lululemon registers ‘Lululemon Dupe’ trade mark in the US

On 21 October 2025, the US Patents and Trade Mark Office granted Lululemon Athletica Canada Inc. (Lululemon) a US trade mark registration for the phrase, ‘LULULEMON DUPE’. This signifies a unique intellectual property ...

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