Social media influencers have transformed the way brands engage with consumers. As we discussed previously, this influence has created legal responsibilities that brands must understand and navigate when engaging influencers. For brands using influencers, well-documented influencer agreements are essential.
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In recent years, social media influencers have transformed the way brands engage with consumers. Influencers carry significant power in shaping trends, opinions and purchasing decisions of consumers. However, this newfound influence has also brought about a set of legal responsibilities that brands engaging influencers must understand and navigate.
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Australia currently provides protections, via the Australian Consumer Law (ACL) and the Australian Securities and Investments Commission Act 2001 (Cth) (ASIC Act), against unfair contract terms (Unfair Contract Terms Regime). The Unfair Contract Terms Regime applies to consumer contracts and small business contracts that are considered standard form contracts.
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One of the most novel occupations created by the rise of social media is that of the influencer. Influencers earn a living by advertising and promoting brands and connecting them with their own social media followers. An industry code is helping ensure influencers disclose the commercial arrangements that sit behind sponsored posts. In our recent blog post...
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On 1 February 2021, the new advertising Code of Ethics (Code), adopted by the Australian Association of National Advertisers (AANA), came into effect. The AANA has published an accompanying Practice Note to in order to assist...
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State and territory consumer affairs ministers have recently agreed to strengthen the Australian Consumer Law unfair contract terms regime. Key proposed changes, as outlined in the Treasury’s Regulation Impact Statement...
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While the obligation to report and publish a modern slavery statement under the Modern Slavery Act 2018 (Cth) (Act) remains largely unchanged by COVID-19, reporting entities must be aware of the impacts of the pandemic on vulnerable workers in their supply chains.
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With a burgeoning consumer focus on immunity, wellness, functional foods and active beauty products, advertisers must be clear on what can and cannot be claimed about their products, and what types of claims will trigger...
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In recognition of the financial hardships faced by Australian businesses over the upcoming months, the Australian Government has enacted the Coronavirus Economic Response Package Omnibus Act 2020 (CERP Legislation) to provide...
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In this new era of COVID-19, online business is more essential than ever. Whether an established online business or a new online player, here are 4 key legal considerations for optimising online operations.
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