An ongoing legal dispute between clothing designer, Katie Jane Taylor and American singer-songwriter, Katy Perry, continues to make headlines. Taylor, owner of the registered trade mark 'Katie Perry', claims that Katy Perry's use of the mark 'Katy Perry' for her products is deceptively similar. In response to Taylor's claim, Katy Perry...
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Trade promotions, such as competitions and other promotional games, are winners for generating hype for your brand. However, trade promotions are heavily regulated and organisations must ensure they comply with relevant laws...
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The Australian Association of National Advertisers (AANA) has announced that a new Food and Beverages Advertising Code, together with an accompanying practice note, will take effect on 1 November 2021. The new code aims to lessen the impact and exposure of advertisements promoting occasional food and/or drinks (treats)...
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One of the most novel occupations created by the rise of social media is that of the influencer. Influencers earn a living by advertising and promoting brands and connecting them with their own social media followers. An industry code is helping ensure influencers disclose the commercial arrangements that sit behind sponsored posts. In our recent blog post...
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We've all been drawn in by a catchy headline, for example, 'shed 5kg in a day!' Whilst this may seem like a great marketing tactic, claims such as these are very risky. Importantly, retailers must not mislead or deceive consumers...
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Marketing alcohol is inherently difficult. It is held to greater scrutiny than other food and beverage products. Unsurprisingly, this means that smart ideas like Bob Hawke sculling a beer, though catchy and differentiating, can be non-compliant...
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'Huge news! 10 Grand Massive Quadruple Beef Burgers for the price of 1!'Tempting, but the use of a tag line like this in an advertising campaign would likely breach Australian advertising codes. Advertising of food and beverages...
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On 1 February 2021, the new advertising Code of Ethics (Code), adopted by the Australian Association of National Advertisers (AANA), came into effect. The AANA has published an accompanying Practice Note to in order to assist...
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State and territory consumer affairs ministers have recently agreed to strengthen the Australian Consumer Law unfair contract terms regime. Key proposed changes, as outlined in the Treasury’s Regulation Impact Statement...
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We’ve all seen it – an email sent to the wrong person. Perhaps a misspelled email address or an email sent to the wrong ‘Jennifer’. A recent decision by the Australian Information Commissioner and Privacy Commissioner shows how a simple clerical...
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