Retail & consumer.

Blog

Why Converse is suing 31 companies

The popular shoe company Converse (now owned by Nike) recently filed lawsuits against retailers and manufacturers, who it alleges have been making counterfeits...

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Pay per click

Keyword advertising is recognised parlance in the e-commerce world. But, hang on, what is it? It is an online advertising service that places advertising copy a...

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Sign on the dotted line

In an age of rapid changes in commerce, almost every norm of business processes has been challenged. But the handwritten signature for executing legal documents...

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Privacy cleared for take off

In a recent decision by the Privacy Commissioner1, a Virgin Australia airline passenger suffered damage through the collection and disclosure of his sensitive p...

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Comparison pricing: the price is right

Comparison advertising with two prices is frequently used as a powerful sales tool. Businesses often compare the price of a product with: the company's prev...

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