One of the most novel occupations created by the rise of social media is that of the influencer. Influencers earn a living by advertising and promoting brands and connecting them with their own social media followers. An industry code is helping ensure influencers disclose the commercial arrangements that sit behind sponsored posts. In our recent blog post...
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Inflation, avocados and consumer law. You may be wondering what is the connection between these 3 seemingly unrelated topics? Inflation has contributed to the increase in avocado prices by up to 129% in recent years. Separately, a Government review has recognised that in light of inflation, the Australian Consumer Law (ACL) for consumers and small businesses...
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In the current leasing landscape, it is not uncommon for landlords to offer lease incentives to entice prospective tenants. The claw’s jaws. An incentive in a lease can be structured in various ways, including...
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We've all been drawn in by a catchy headline, for example, 'shed 5kg in a day!' Whilst this may seem like a great marketing tactic, claims such as these are very risky. Importantly, retailers must not mislead or deceive consumers...
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Marketing alcohol is inherently difficult. It is held to greater scrutiny than other food and beverage products. Unsurprisingly, this means that smart ideas like Bob Hawke sculling a beer, though catchy and differentiating, can be non-compliant...
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'Huge news! 10 Grand Massive Quadruple Beef Burgers for the price of 1!'Tempting, but the use of a tag line like this in an advertising campaign would likely breach Australian advertising codes. Advertising of food and beverages...
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