Competitions, lotteries, sweepstakes and other trade promotions are winners for generating hype and promoting an organisation’s brand. Who doesn’t love ‘f...
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In an age where pirates download Game of Thrones, monkeys take selfies and almost every other month a music artist is accused of ‘ripping off’ a Marvin Gaye...
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Anyone who has ever had to brand something knows how hard it is to come up with a name. Establishing recognition for your brand can be even harder. And most dif...
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Most of us have tried to worm our way out of a phone contract in pursuit of the latest iPhone – only to find ourselves paying off an expensive 24-month fixed...
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‘Whether an apartment for a night, a castle for a week, or a villa for a month’ … Airbnb is an online marketplace that lists short-term accommodation aro...
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