One of the most novel occupations created by the rise of social media is that of the influencer. Influencers earn a living by advertising and promoting brands and connecting them with their own social media followers. An industry code ...
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We've all been drawn in by a catchy headline, for example, 'shed 5kg in a day!' Whilst this may seem like a great marketing tactic, claims such as these are very risky. Importantly, retailers must not mislead or deceive ...
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Marketing alcohol is inherently difficult. It is held to greater scrutiny than other food and beverage products. Unsurprisingly, this means that smart ideas like Bob Hawke sculling a beer, though catchy and differentiating, can be ...
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'Huge news! 10 Grand Massive Quadruple Beef Burgers for the price of 1!' Tempting, but the use of a tag line like this in an advertising campaign would likely breach Australian advertising codes. Advertising of food and ...
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Since 1 January 2021, the United Kingdom officially left the European Union. Since leaving the EU, there have been changes to trade mark laws in the UK that may affect your business. What are the changes? Numerous changes have ...
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Key takeaways. On 1 February 2021, the new advertising Code of Ethics (Code), adopted by the Australian Association of National Advertisers (AANA), came into effect. The AANA has published an accompanying Practice Note in order ...
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Key takeaways. State and territory consumer affairs ministers have recently agreed to strengthen the Australian Consumer Law unfair contract terms regime. Key proposed changes, as outlined in the Treasury’s Regulation Impact ...
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Part 3: The wheels have come off It is 2 months into your IT project and it is not going well. What do you do? In this final instalment of our blog series on negotiating IT services agreements, we look at key provisions on ...
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Part 2 - Running like clockwork In part 1 of our series on negotiating IT services agreement, we focussed on the importance of clearly defining the parties’ primary responsibilities in IT projects. In part 2, we now focus on ...
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Tightening the ‘nuts and bolts’ Software as a Service and Cloud Service offerings are essential parts of business. A carefully drafted IT services agreement: is critical in every IT project, whether you are a service ...
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