Author: Jeremy Szwider

Jeremy Szwider is the managing director of Bespoke and one of its founders. He is regarded as a pre-eminent commercial lawyer across Australia (and has also practiced in England). Proudly, Jeremy is widely recognised as a leading specialist in intellectual property and technology law, featuring in various publications as a leading expert in those fields. Across industry and media circles, Jeremy is renowned as a NewLaw pioneer. He has been gallantly revolutionising the legal profession, shaping a law firm defined by its differences. Bespoke’s value based pricing and in-house legal solutions, focussed on gold-plated quality, is an extension of Jeremy’s burning passion. Sport and his beloved ‘blues’ football teams (Carlton and Chelsea) are what keeps Jeremy’s focus away from the office, unless of course, he gets distracted by his other passions of travel and wine appreciation.

How retailers can protect their brand with an IP strategy

In the retail industry, intellectual property is more than just legal protection. It is a powerful way to compete. From brand names and logos to product designs and marketing materials, retailers use IP to make their business unique ...

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The caramel slice copyright clash: where inspiration ‘stirs’ into copying

When 2 well-known Australian recipe creators argue over who owns the rights to a caramel slice recipe, it's not just about who can bake it better - it turns into a legal dispute about copyright in the food industry. The caramel slice ...

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Silence is golden: why NDAs are more important than you think

1. Understanding non-disclosure agreements in Australia: what you need to know Whether you’re launching a startup, entering into a joint venture or simply discussing a new idea with a potential partner, protecting sensitive ...

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Shake on it

We all love a handshake agreement. But dependable relationships can become a source of constant headaches and nuisance when things turn sour. With the benefit of hindsight, you may wish you were better prepared with a well written ...

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Shhhh… it’s a (trade) secret

Confidential Information. Most employees are privy to confidential information during the course of their employment. This information can vary greatly, from manufacturing processes to client lists to proprietary formulas or even ...

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Shape trade marks. Part 3: Double strength dispute

Double strength dispute In part 3 of this series, we explore a recent shape trade mark dispute that has been brewing in the Federal Court. In November 2024, the Federal Court of Australia ruled on a trade mark dispute between 2 ...

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Shape trade marks. Part 2: Changing the silhouette of shape trade marks in Australia

1. What is a shape trade mark? In part 1 of this series, we discussed the opportunity for perfume companies to protect their uniquely designed products, including their perfume bottles. In this part 2, we will look more specifically ...

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Shape trade marks. Part 1: A scentsational development

A scentsational development In the past, it has been challenging to register shapes as trademarks if they were ‘functional’ or looked like commonly used designs. However, some recent cases have shown that a product's appearance ...

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Apple takes a bite out of retail

Apple stores are more than just places to buy iPhones and MacBooks – they are experiences. We have all been to an Apple store and seen the distinct look and feel. From the sleek wooden tables to the iconic glass staircases. The ...

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The unknown songwriter – AI music and copyright law

In an era where artificial intelligence continues to redefine the boundaries of creativity, recent developments in the music industry have brought copyright law into uncharted waters. With AI now capable of generating songs in the ...

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