In the high-speed, high-stakes world of motorsport, drivers often focus on their physical and mental preparation, as well as their performance on the track. However, one critical element that may be overlooked is the importance of having a well-drafted driver agreement in place.
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Registering a trade mark is a vital step for protecting your brand. However, the examination process can be daunting and there are often several hoops applicants have to jump through before a trade mark is ultimately registered. Here is a rundown of the examination process, and the benefits of a trade mark attorney’s assistance.
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In part 3 of this series, we explore a recent shape trade mark dispute that has been brewing in the Federal Court between 2 major coffee producers in Australia - the company behind the Moccona brand, Koninklijke Douwe Egberts BV, and the makers of Vittoria coffee, Cantarella Bros Pty Ltd.
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In part 1 of this series, we discussed the opportunity for perfume companies to protect their uniquely designed products, including their perfume bottles. In this part 2, we will look more specifically at shape trade marks - which are 3-dimensional shapes that distinguish one trader’s goods or services from another’s.
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In the past, it has been challenging to register shapes as trademarks. However, some recent cases have shown that a product's appearance can be eligible for trademark registration. In this 3 part series, we discuss the shifting landscape of shape trade marks, and the implications for perfume makers.
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The new Cyber Security Bill is before parliament and may soon be upon us. If passed, it will introduce a number of new features. We discuss key considerations for businesses on these features in this 4-part series, beginning with part 1 on mandated security standards for smart devices.
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In the competitive world of fashion, beauty and lifestyle, distinguishing your brand is crucial. One of the most effective ways to protect your unique identity is through trade mark registration. Here are 7 compelling reasons to invest in securing a registered trade mark, especially before launching your brand.
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Online therapy platforms are widely accessible today. They are appealing for their convenience and in enabling access to counselling from the comfort of one’s home. An online therapy platform’s data is an important asset and revenue stream when commercialised for online marketing.
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IP Australia recently released its Australian IP Report for 2024, which covers various trends and statistics regarding registered intellectual property rights in Australia for the previous year. According to the report, Australia saw significant growth in applications for trade marks in 2023.
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In the world of fashion, cosmetics, and consumer goods, ‘dupes’ have become increasingly popular. While cheaper alternatives to high end products is nothing new, the term ‘dupe’ has entered common parlance in recent years. The popularity and perception of dupes has evolved with increasing cost of living pressures and a generational shift in consumption of goods and media normalised by Gen Z.
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