On 21 October 2025, the US Patents and Trade Mark Office granted Lululemon Athletica Canada Inc. (Lululemon) a US trade mark registration for the phrase, ‘LULULEMON DUPE’. This signifies a unique intellectual property protection strategy from the popular athleisure brand, and a potential shift in how dupe culture might be confronted going forward. Dupe culture. ‘Dupes’, short for ‘duplicates’, are…
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Registering a trade mark in Australia gives you exclusive rights to use, licence and protect your brand locally, but what happens when your business expands overseas? Here is what you need to know about protecting your trade mark beyond Australian borders. The scope of protection depends on where the trade mark is registered.
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In the retail industry, intellectual property is more than just legal protection. It is a powerful way to compete. From brand names and logos to product designs and marketing materials, retailers use IP to make their business unique and get noticed in a busy marketplace.
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Midjourney is a subscription-based generative AI platform that creates images from text prompts submitted by its users. Similar to many other generative AI platforms, Midjourney’s model is trained on data scraped from the internet, which includes copyrighted materials of third parties.
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End of financial year sales are everywhere and so are the massive discount claims, ‘60% off everything!’, ‘storewide deals!’ ‘sitewide discounts!’. You’ve probably seen them in your inbox or while filling your online cart at your favourite activewear store, but despite how sweeping these discounts sound, not everything is always on sale.
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Nagi Maehashi, the founder of RecipeTin Eats, accused bakery owner and social media personality Brooke Bellamy of copying recipes in her cookbook ‘Bake with Brooki’. The controversy focused on 2 recipes - caramel slice and baklava - which Maehashi claims were copied word-for-word from her own published works.
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The Cyber Security Act became law on 29 November 2024. In part 2 of our 4 part series, we discuss the key considerations for businesses on mandatory ransomware reporting obligations under the Cyber Security Act. It remains to be seen how this new measure will be applied and enforced.
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Whether you’re launching a startup, entering into a joint venture or simply discussing a new idea with a potential partner, protecting sensitive information is crucial. That’s where a non-disclosure agreement (NDA) comes in - a legal tool designed to safeguard confidential information from being disclosed or misused.
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We all love a handshake agreement. But dependable relationships can become a source of constant headaches and nuisance when things turn sour. With the benefit of hindsight, you may wish you were better prepared with a well written contract. Here are 5 basic reasons why you should put your handshake agreements in writing.
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In the world of motorsport, success is not just measured in lap times and podium finishes, it is also about what is happening off the track. If you have ever looked closely at a race car, you will know there is one thing that is essential to keeping the wheels turning: sponsorship.
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