Technology & digital.

Blog

How retailers can protect their brand with an IP strategy

In the retail industry, intellectual property is more than just legal protection. It is a powerful way to compete. From brand names and logos to product designs and marketing materials, retailers use IP to make their business unique and get noticed in a busy marketplace.

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Don’t be misled by EOFY ‘sitewide’ sales

End of financial year sales are everywhere and so are the massive discount claims, ‘60% off everything!’, ‘storewide deals!’ ‘sitewide discounts!’. You’ve probably seen them in your inbox or while filling your online cart at your favourite activewear store, but despite how sweeping these discounts sound, not everything is always on sale.

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The caramel slice copyright clash: where inspiration ‘stirs’ into copying

Nagi Maehashi, the founder of RecipeTin Eats, accused bakery owner and social media personality Brooke Bellamy of copying recipes in her cookbook ‘Bake with Brooki’. The controversy focused on 2 recipes - caramel slice and baklava - which Maehashi claims were copied word-for-word from her own published works.

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Cyber Security Act: key business considerations

The Cyber Security Act became law on 29 November 2024. In part 2 of our 4 part series, we discuss the key considerations for businesses on mandatory ransomware reporting obligations under the Cyber Security Act. It remains to be seen how this new measure will be applied and enforced.

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Silence is golden: why NDAs are more important than you think

Whether you’re launching a startup, entering into a joint venture or simply discussing a new idea with a potential partner, protecting sensitive information is crucial. That’s where a non-disclosure agreement (NDA) comes in - a legal tool designed to safeguard confidential information from being disclosed or misused.

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Blog

Shake on it

We all love a handshake agreement. But dependable relationships can become a source of constant headaches and nuisance when things turn sour. With the benefit of hindsight, you may wish you were better prepared with a well written contract. Here are 5 basic reasons why you should put your handshake agreements in writing.

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Privacy Commissioner’s determination on Bunnings’ use of facial recognition technology

The Office of the Australian Information Commissioner recently decided that Bunnings breached Australian privacy laws by using facial recognition technology to identify people causing problems in their stores. The focus of its determination was about whether privacy laws permitted the use of FRT in such circumstances.

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Cyber Security Act: Key business considerations

The new Cyber Security Bill is before parliament and may soon be upon us. If passed, it will introduce a number of new features. We discuss key considerations for businesses on these features in this 4-part series, beginning with part 1 on mandated security standards for smart devices.

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Privacy concerns: digital marketing by online therapy platforms

Online therapy platforms are widely accessible today. They are appealing for their convenience and in enabling access to counselling from the comfort of one’s home. An online therapy platform’s data is an important asset and revenue stream when commercialised for online marketing.

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Blog

Dupe culture – understanding the legalities

In the world of fashion, cosmetics, and consumer goods, ‘dupes’ have become increasingly popular. While cheaper alternatives to high end products is nothing new, the term ‘dupe’ has entered common parlance in recent years. The popularity and perception of dupes has evolved with increasing cost of living pressures and a generational shift in consumption of goods and media normalised by Gen Z.

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