Registering a trade mark is a vital step for protecting your brand. However, the examination process can be daunting and there are often several hoops applicants have to jump through before a trade mark is ultimately registered. Here is a rundown of the examination process, and the benefits of a trade mark attorney’s assistance.
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In part 3 of this series, we explore a recent shape trade mark dispute that has been brewing in the Federal Court between 2 major coffee producers in Australia - the company behind the Moccona brand, Koninklijke Douwe Egberts BV, and the makers of Vittoria coffee, Cantarella Bros Pty Ltd.
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In part 1 of this series, we discussed the opportunity for perfume companies to protect their uniquely designed products, including their perfume bottles. In this part 2, we will look more specifically at shape trade marks - which are 3-dimensional shapes that distinguish one trader’s goods or services from another’s.
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In the past, it has been challenging to register shapes as trademarks. However, some recent cases have shown that a product's appearance can be eligible for trademark registration. In this 3 part series, we discuss the shifting landscape of shape trade marks, and the implications for perfume makers.
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The new Cyber Security Bill is before parliament and may soon be upon us. If passed, it will introduce a number of new features. We discuss key considerations for businesses on these features in this 4-part series, beginning with part 1 on mandated security standards for smart devices.
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In the competitive world of fashion, beauty and lifestyle, distinguishing your brand is crucial. One of the most effective ways to protect your unique identity is through trade mark registration. Here are 7 compelling reasons to invest in securing a registered trade mark, especially before launching your brand.
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