In the competitive world of fashion, beauty and lifestyle, distinguishing your brand is crucial. One of the most effective ways to protect your unique identity is through trade mark registration. Here are 7 compelling reasons to invest in securing a registered trade mark, especially before launching your brand.
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Online therapy platforms are widely accessible today. They are appealing for their convenience and in enabling access to counselling from the comfort of one’s home. An online therapy platform’s data is an important asset and revenue stream when commercialised for online marketing.
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IP Australia recently released its Australian IP Report for 2024, which covers various trends and statistics regarding registered intellectual property rights in Australia for the previous year. According to the report, Australia saw significant growth in applications for trade marks in 2023.
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In the world of fashion, cosmetics, and consumer goods, ‘dupes’ have become increasingly popular. While cheaper alternatives to high end products is nothing new, the term ‘dupe’ has entered common parlance in recent years. The popularity and perception of dupes has evolved with increasing cost of living pressures and a generational shift in consumption of goods and media normalised by Gen Z.
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Social media influencers have transformed the way brands engage with consumers. As we discussed previously, this influence has created legal responsibilities that brands must understand and navigate when engaging influencers. For brands using influencers, well-documented influencer agreements are essential.
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In 2023, businesses paid almost $10 million in penalties for breaching the Spam Act 2003 (Cth) (Spam Act). This involved breaches by household names including Kmart, Ticketek, DoorDash and the Commonwealth Bank of Australia. This was a significant increase in penalties from previous years, showing that consumers are fed up with receiving spam messages and the Australian Communications and Media Authority (ACMA) is as vigilant as ever.
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